feTaco Bell Fritos-Shell Tacos Spotted In The Wild

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(Taco Bell via Brand Eating)

Back in December, fans of snack chip-flavored taco shells got an enticing hint in a presentation to shareholders in Taco Bell parent company Yum! Brands. As part of a slide showing planned innovations, a taco in a small Fritos bag was shown under the words “Revolutionizing the taco.” A Fritos-shell taco? What madness was this? The crunchy corn shells have become reality, and Taco Bell is beginning to test them.

You’re out of luck, Fritos fans, unless you live in Memphis, Tennessee. If you do, then you can get one for $1.49, or as part of a combo box with a beverage, a Doritos Locos taco (of course), and a Burrito Supreme.

Considering the crunchy success of Doritos Locos Tacos, it could work…but do people love Fritos as much as they love the flavor-coated tastiness of Doritos? That’s why Taco Bell is testing this line before rolling it out everywhere.

by Laura Northrup via Consumerist